The West Coast Franchise Expo

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Conference Sponsors

2008 Symposia

For easy guidance, each description is related to a specific track. The legend below will help you understand the meaning of the symbols listed with each seminar description.

Buying a Franchise

Franchisors Seeking Growth

Franchising Your Business

Three Party Franchising

Education is the most important aspect of owning or expanding a business. By attending the in-depth symposia, you will walk away from the WCFE with a wealth of knowledge that will help you in the success of your business decisions in the future.

CFE credits are available for Symposia 2, 3 and 4.

Symposium 1: WHO ELSE WANTS TO BE A SUCCESSFUL FRANCHISEE?
If you're looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that's right for me . . . this is the symposium you need. And it's the only one you'll need! If you hope to become a successful franchisee, get started with confidence by participating in this symposium. You will learn the basic information about franchising but glean an in-depth knowledge through the experiences of Dr. Hayes. He will help you understand how to interpret and use the Franchise Disclosure Document to discover reliable information about the performance and viability of any franchise, how to evaluate the franchisor's operating system and determine if you and your intended market are compatible with the system, the pros and cons of franchising, the fees required by franchisors, the facts about territorial and product restrictions, how to raise money to invest in a franchise, and much, much more.
Symposium 2: FRANCHISING YOUR BUSINESS
This symposium is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. It will help business owners understand whether they have a business that is franchisable and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs and personnel needs. Click here for more details.
	Symposium 3: OPERATIONS MANUALS: THE FOUNDATION TO CONSISTENT EXECUTION
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this 3-hour Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
	Symposium 4: THE USE OF TECHNOLOGY IN FRANCHISING
This Symposium will explore the way in which prospective and currently franchising companies can harness developments in electronic, telecommunications and internet technologies to enhance their business and franchise relationships. Click here for more details.