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Symposium 1: The A to Z's of Buying a Franchise (separate fee required)
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9:00 AM - 12:00 PM
Room 511B |
Presented by: Fred Kriss, Founder, FranchiseRight
If you’re looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the symposium you need. This is the perfect symposium for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by 
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Symposium 4: The Use of Technology in Franchising (separate fee required)
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10:00 AM - 1:00 PM
Room 514 |
Presented by: Lee Plave, Partner, Plave Koch PLC and Theresa Huszka, CFE, Director of Franchise Sales Development, TSS Photography
This Symposium will explore the way in which prospective and currently franchising companies can harness developments in electronic, telecommunications and internet technologies to enhance their business and franchise relationships. Click here for more details.
Sponsored by   Accredited
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Specialty Seminar: Opportunities in Franchising for Minorities and Women Part 1
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10:30 AM - 12:00 PM
Room 511A |
Moderated by: Miriam Brewer, Director of Diversity, IFA Educational Foundation
Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist for women and minorities in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address opportunities for small business ownership through franchising.
Sponsored by 
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Best Practices in Franchise Sales for the New Franchisor
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10:30 AM - 12:00 PM
Room 512 |
Presented by: Mark Siebert, President, iFranchise Group and Robert Stidham, President, Franchise Dynamics
Franchise marketing has changed radically over the last decade. The proliferation of brokers and the new dominance of the Internet have redefined the franchise lead generation process. For the new franchisor, this maze can be even more daunting. This seminar will include a discussion of the marketing funnel, how to generate leads through public relations, print advertising, internet advertising (both pay per click and site optimization), direct mail, trade shows, and referrals.
Sponsored by
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Specialty Seminar: Franchising 101 for Veterans
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11:00 AM - 12:30 PM
Room 507 |
Moderated by: VetFran Representative ,
The Veterans Transition Franchise Initiative (VetFran), provides low-cost entry to franchising for America’s Veterans. This program was founded by Don Dwyer, Sr. of the Dwyer Group and is supported by the International Franchise Association (IFA), the Small Business Administration (SBA) and the Center for Veterans Enterprise, U.S. Dept. Veteran Affairs. This FREE seminar will include specific information about the basics of franchising, finance opportunities available through the Small Business Administration’s loan program and will include discussions from veteran franchisees.
Sponsored by
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Franchisor’s Role in Franchisee Financing
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11:00 AM - 12:00 PM
Room 513 |
Moderated by: Richard J. Morey, Partner, DLA Piper US LLP
Many franchisors assist their franchisees in obtaining financing. Learn about the different approaches to franchisee financing, including franchisor-sponsored and non-sponsored financing. This session will cover many aspects of franchise financing programs, including identifying successful industry models and examining the pitfalls of less successful programs. The session will also explore the use of tri-party agreements, the types of direct financing available to multi-unit and other franchisees, how to choose between lenders and lender products, the steps needed to obtain a loan, and the types of loans available for different purposes (i.e., new franchises vs. remodels). Finally, we will discuss opportunities for franchisors to assist their franchisees in understanding various credit programs and successfully navigating the debt markets.
Sponsored by 
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Oportunidades en Franquicias para Hispanos y Latinos
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12:00 PM - 12:30 PM
Booth 344 |
Presented by: Jose Torres, Partner, Buscatufranquicia
Conozca cuales son las mejores franquicias y oportunidades de negocios para Hispanos y Latinos en estos momentos y qué criterios hacen que sean adecuadas para hispanos. Descubra cuales son las categorías con mayor atractivo para actuales y futuros emprendedores Hispanos.
Sponsored by 
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What to Expect After Making the Decision to Franchise
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12:30 PM - 2:00 PM
Room 511B |
Presented by: Mario Altiery, President, Upside Group Franchise Consulting
So you’ve decided to franchise your existing business. In this important seminar, learn how to prepare your organization for what lies ahead once your basic documents are in place – Discover how to properly craft your sales and marketing message for your newly formed franchise – beyond the graphics. Gain an understanding of the sales process – how proper selling techniques impact the success of your franchisees and your system. Explore how to budget and create a strategy for the most effective use of your marketing materials to begin successfully selling new franchises – Understand the significance of franchise operations - and get valuable insight about the importance of developing an industry leading training program for long-term success.
Sponsored by 
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10 Commandments of Franchise Sales
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12:30 PM - 2:00 PM
Room 513 |
Presented by: Kevin Moran, Principal, Gray Plant Mooty and Max Schott, II, Principal, Gray Plant Mooty
The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it did so in full compliance with the law. This session will help every franchisor understand the legal aspects of franchise sales with a focus on ten simple and common sense rules to implement as part of your sales compliance program.
Sponsored by
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Specialty Seminar: Opportunities in Franchising for Minorities and Women Part 2
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12:30 PM - 2:00 PM
Room 511A |
Moderated by: Miriam Brewer, Director of Diversity, IFA Educational Foundation
Panelists: Sergio Gascon, Executive Director, USC Minority Business Enterprise Center; Linda Smith, Director, City of Los Angeles Minority Business Opportunity Center
Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist for women and minorities in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address opportunities for small business ownership through franchising.
Sponsored by
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The Profitability of Franchising
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12:30 PM - 1:30 PM
Room 512 |
Presented by: Lynne Shelton, Esq., Principal, Shelton & Power, LLC
Prospective Franchisors will learn the economics of franchising their business. Attendees will evaluate the potential profit realized from creating a steady growth franchise model. Prospective Franchisors will participate in a ten year case study analyzing potential profit and expenditures for a franchise system.
Sponsored by 
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How to Acquire Your First Franchise
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1:00 PM - 1:30 PM
Booth 344 |
Presented by: Julian Montero, Partner, Montero Wolkov LLP
This presentation will outline the documents that you will receive from the franchisor and discuss key components of these documents. We will also outline general corporate principles for structuring your new business as a franchisee.
Sponsored by 
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Specialty Seminar: Facilitating Veteran’s Franchise Business Journey
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1:00 PM - 2:30 PM
Room 507 |
Moderated by: James Mingey, President & CEO, The Veterans Corporation
Panelists: Coreena Conley, Program Director, Veterans Business Outreach Center
This seminar will offer an interactive approach to the risk and feasibility issues surrounding a veteran’s decision to buy a franchise, looking at the franchise type, potential market, finance limitations, timing, personal limitations and training needs, etc. We will point out different resources/capabilities offered via franchisors and their expectations for prospective franchisees. Come hear about the franchise process, special discounts and programs available to Veterans from different categories of franchise opportunities.
Sponsored by
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Franchise Opportunities for Hispanics and Latinos
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2:00 PM - 2:30 PM
Booth 344 |
Presented by: Jose Torres, Partner, Buscatufranquicia
Learn which franchises offer the best business opportunities for Hispanics and Latinos in today’s market. What criteria makes them the right fit for Hispanics. What are the hottest categories for aspiring and existing Hispanic entrepreneurs.
Sponsored by
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Legal Issues for Franchisors Entering the U.S.
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2:00 PM - 3:00 PM
Room 511B |
Presented by: Harold Kestenbaum, Counsel, Ruskin Moscou Faltischek, P.C.
Entering the US franchise market is not as difficult as you may have heard. Learn all about the Franchise Disclosure Document (FDD), how to decide where your US headquarters should be located and what type of US entity you should form for your franchise. This and other valuable information will be presented during this session.
Sponsored by 
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Symposium 2: Franchising Your Business Part 1 (separate fee required)
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2:00 PM - 5:00 PM
Room 512 |
Presented by: Michael H. Seid, Managing Director, Michael H. Seid & Associates and Kay Marie Ainsley, Managing Director, Michael H. Seid & Associates
Panelist: Marisa Faunce, Transactional/Trademark Partner, Plave Koch, PLC
If you are thinking about expanding your current business through franchising, this symposium will provide the opportunity to learn from experts in the field. Click here for more details.
Sponsored by  Accredited
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Selling Franchises Without Getting Into Trouble
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2:30 PM - 3:30 PM
Room 513 |
Presented by: Richard J. Morey, Partner, DLA Piper US LLP
Federal and State franchise laws are complicated and carry heavy penalties. Learn how to comply with these laws in the selling process, whether you sell by phone, at your office, at trade shows or over the Internet. The program will cover topics such as sales staff training, recordkeeping, sales material review, earnings claims, Internet selling, transfer and renewal issues, and dealing with compliance problems.
Sponsored by
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Access to Capital: SBA Loan Programs
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2:30 PM - 3:30 PM
Room 511A |
Presented by: Ian Lorenzana, Economic Development Specialist, U.S. Small Business Administration
Hear from the experts about how to prepare and obtain the right financing for you. Learn about the different SBA Loan Products that are available and business loans that include start-ups, expansion, acquisitions, equipment, working capital, inventory and commercial real estate.
Sponsored by U.S. Small Business Administration
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Special Event: How to Become a Multi-unit Franchise Owner (separate fee required)
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2:30 PM - 5:00 PM
Room 514 |
Moderated by: Darrell Johnson, President, FRANdata
Franchisors are seeking prospective franchisees that will become multi-unit ownership. There is a clear need to better understand how multi-unit operations change the way franchisees must operate. This program is designed to help you gain that understanding.
Sponsored by 
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Como Adquirir y Estructurar su Franquicia
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3:00 PM - 3:45 PM
Room 507 |
Presented by: Julian Montero, Partner, Montero Wolkov LLP
Durante esta conferencia, el Abogado Julian Montero, le explicará detalladamente los componentes más importantes del “Franchise Disclosure Document” y las opciones de cómo operar su Franquicia. Discutiremos las distintas formas legales a utilizar una vez que usted haya elegido una franquicia y diferentes conceptos legales de cómo proteger su negocio.
Sponsored by 
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How To Enhance Your Success in Launching or Expanding Internationally
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3:30 PM - 5:00 PM
Room 514 |
Presented by: Brian Schnell, Partner, Faegre and Benson and Bill Killion, Partner, Faegre & Benson
Whether you are considering international expansion for the first time or have an established international presence, this session will focus on five best practices to adopt and five common mistakes to avoid. We will address the business and legal issues attendant to these best practices and common mistakes with a "how-to" approach that will result in a strong likelihood that execution on all ten will make a difference in your international franchise program.
Sponsored by 
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Acceso a Capital para su Franquicia
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3:45 PM - 4:30 PM
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Presented by: Larissa Ordaz, Executive Director, Latin Business Association
Acceso a Capital para su Franquicia; aprenda sobre los recursos disponibles para empezar su franquicia. Descubra las oportunidades y estrategias necesarias para adquirir y mantener una franquicia.
Sponsored by
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Choosing the Right Franchise
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4:00 PM - 5:00 PM
Room 511A |
Presented by: Fred Kriss, Founder, FranchiseRight
When selecting a franchisor, your enthusiasm for a particular industry can tend to cloud your good judgment. While interest in a particular industry is a factor to be considered, if your primary objective is to become a successful franchisee, it is simply one among many. In fact, the quality of the franchisor’s training and support, the strength of their operating systems and the satisfaction of current franchisees are better predictors of success than your personal passion for a specific industry. This seminar will stress how an objective approach to selecting a franchisor can help you select a business that you can successfully manage, market and promote, and how a willingness to learn and follow systems to achieve a proven end result, can lead to the highest levels of personal satisfaction.
Sponsored by
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Considerations in Expanding Your Brand Domestically
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4:00 PM - 5:00 PM
Room 513 |
Presented by: Adam Siegelheim, Attorney, Stark & Stark
Franchisors must analyze many factors while looking to grow their business. The ability to provide operational support, supply chain options, the geographical footprint and the difference between deep market penetration vs. shallow expansion as well as other issues will be addressed.
Sponsored by 
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Buying a Franchise
Franchisors Seeking Growth
Franchising Your Business
Three Party Franchising 
Franquiciando para el Inversionista Hispanoamericano