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Symposium 4: The Use of Technology in Franchising (separate fee required)
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9:00 AM - 12:00 PM
Room 512 |
Presented by: Lee Plave, Partner, Plave Koch PLC and Theresa Huszka, CFE, Director of Franchise Sales Development, TSS Photography
This Symposium will explore the way in which prospective and currently franchising companies can harness developments in electronic, telecommunications and internet technologies to enhance their business and franchise relationships. Click here for more details.
Sponsored by 
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The 7 Secrets You Must Know Before Buying into a Franchise, and the 3 Traps that will Kill You
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10:30 AM - 12:00 PM
Room 511A |
Presented by: Mark Leonard, President, Your Franchise Mentor
In this informative seminar, experienced multi-unit franchisee Mark Leonard guides prospective franchisees through the dangerous territory that is franchising. Mr. Leonard reveals the hard-won secrets he and other successful franchisees have learned. Attendees will leave this no-nonsense talk armed with the actions they MUST take in order to be successful.
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Financial Performance Representations
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10:30 AM - 11:30 AM
Room 511B |
Presented by: Marisa Faunce, Partner, Plave Koch PLC
A properly constructed financial performance representation can be one of the most powerful marketing tools available to franchisors in discussing their franchise opportunity with prospective franchisees. While many franchisors still do not provide any financial performance representation data in their franchise disclosure documents, those franchisors that do understand the impact it can have on their closure rate with prospective franchisees and the protection it can provide them in ensuring that their financial discussions with prospects are accurate and within the regulatory guidelines. In this session we will discuss the benefits and risks of including a financial performance representation in your franchise disclosure document, your options in making the presentation and how it can be used as an effective tool in the franchise sales process.
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The 7 Secrets You Must Know Before Buying into a Franchise, and the 3 Traps that will Kill You
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10:30 AM - 12:00 PM
Room 511A |
Presented by: Mark Leonard, President, Your Franchise Mentor
In this informative seminar, experienced multi-unit franchisee Mark Leonard guides prospective franchisees through the dangerous territory that is franchising. Mr. Leonard reveals the hard-won secrets he and other successful franchisees have learned. Attendees will leave this no-nonsense talk armed with the actions they MUST take in order to be successful.
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SBA Resources
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12:30 PM - 1:30 PM
Room 511A |
Presented by: Sandra Buck, Economic Development Specialist, U.S. Small Business Administration
Does finding financing for your business pose a problem? Learn how the SBA can help you fulfill your business goals and be successful. Find out where your local resource partners are and get the assistance you need; business assistance, financial management and contract assistance programs designed to assist small business owners, managers and entrepreneurs.
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Is a Master Franchise/Area Franchise Right for You?
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12:30 PM - 2:00 PM
Room 513 |
Presented by: Brian Schnell, Partner, Faegre and Benson and Bill Killion, Partner, Faegre and Benson
Many franchisors offer some form of master franchise or area/regional director franchise where the master/area franchisee performs many of the typical franchise support functions. These functions may include franchise sales, training and operational support. This session will identify what you might expect and how to assess these opportunities.
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5 Keys to Maximizing Franchise Sales Through the Internet
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12:30 PM - 1:30 PM
Room 511B |
Presented by: Kay Marie Ainsley, Managing Director, Michael H. Seid & Associates
If you’re thinking of franchising your business you’re probably wondering how you will sell franchises once you’re ready to go. In this session you will learn how to: Profile Your Ideal Candidate, Craft the Right Message, Use the Internet to Generate Qualified Leads, Follow Up Effectively and, most importantly, Close the Sale.
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Symposium 3: Operations Manuals -- The Foundation to Consistent Execution (separate fee required)
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2:00 PM - 5:00 PM
Room 511B |
Presented by: Marla Rosner, Senior Consultant, Training, Michael H. Seid & Associates
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this 3-hour Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by 
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Your Franchise Compliance Program: What you need to know
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2:00 PM - 3:00 PM
Room 512 |
Presented by: Joseph W. Sheyka, Partner, DLA Piper US LLP
Creating an in-house compliance and registration program can be difficult and confusing. This seminar will give you an overview of the crucial points you need to know to make them efficient and successful. Your questions will be answered in this seminar dealing with a critical issue for franchisors.
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How to Finance Your Franchise
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2:00 PM - 3:00 PM
Room 511A |
Presented by: Ron Feldman, CEO, Siegel Capital LLC
What investment level can I afford? What are my options? What preparation and steps are necessary to attain financing? How do I make myself look attractive to lenders? In this seminar we will discuss how to use financing as a tool to help you achieve your goals through business ownership. We will explore financing opportunities available to you through the SBA program, equipment leasing, as well as other potential financing options.
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Effective Control of Cost of Goods and Labor - Two Essentials for a Food Service Business
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2:30 PM - 4:00 PM
Room 513 |
Presented by: Keith Carleton, Senior Consultant, Michael H. Seid & Associates, LLC
In this session, restaurant and food service operators who are considering franchising will hear about useful techniques that they can utilize to learn methods to evaluate sales data from company-owned operations as well as how to establish metrics of productivity, produce cost-effective labor schedules, use sales data to project system sales, and establish key item inventories.
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Choosing the Right Franchise
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3:30 PM - 5:00 PM
Room 511A |
Presented by: Lori Kiser-Block, President, FranChoice, Inc
Much is said about finding a business that involves what you love and enjoy, and success will follow. Is falling in love with a business important for business success or is this a false expectation that keeps people from achieving their goals through business ownership? This seminar is about taking a completely different approach to finding a business. Instead of finding a business to fall in love with, we will discuss a proven strategy to help you find a business that you can manage, market and promote. Using this approach to finding a business will allow you access to more of what you love, enjoy and value most.
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10 Commandments of Franchise Sales
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3:30 PM - 5:00 PM
Room 512 |
Presented by: Gaylen Knack, Partner, Gray Plant Mooty and Max Schott, II , Partner, Gray Plant Mooty
The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it did so in full compliance with the law. This session will help every franchisor understand the legal aspects of franchise sales with a focus on ten simple and common sense rules to implement as part of your sales compliance program.
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Buying a Franchise
Franchisors Seeking Growth
Franchising Your Business
Three Party Franchising