2010 Conference Overview

Get The Education You Need To Succeed
From The People Who Know It Best
The West Coast Franchise Expo (WCFE) provides a forum for one of the most comprehensive learning experiences about franchising to be conducted anywhere - a place to learn from the foremost experts in franchising.

The 2010 WCFE features a variety of Seminars and Symposia. The Conference Program is a something-for-everyone educational experience, from basic how-to sessions to advanced, in-depth examinations of the different franchise relationships and how they affect potential franchisees and those looking to franchise an existing business. There are seminars dedicated to three party franchising, as well as a whole track for current franchisors. So whatever your interest in franchising, there are FREE Seminars designed to your specific needs. Specialty Seminars are also FREE and focus on franchising opportunities for veterans, minorities and women.

For those who seek detailed, in-depth instruction, enrollment in one of the Symposia is highly recommended. Each symposium, which requires a separate fee, is focused on providing information that is specific to a particular segment of the industry. These Symposia are presented by some of the most respected and experienced professionals in the fields of franchising. They offer the most up-to-date practical, legal, strategic and financial issues—and show how to avoid the potential pitfalls; while providing the knowledge necessary to successfully achieve one's objectives. A Special Event Multi-unit Seminar has been added this year. Seating for symposia is reserved so be sure to register early to guarantee seating.

The West Coast Franchise Expo is pleased to announce that Symposia 2, 3 and 4 have been approved for CFE accreditation. To learn more about CFE credits, click here.


Track Overview
Each track is focused on providing information that is specific to a particular segment of the Expo audience. Read the following descriptions to identify the track that best addresses your needs and refer to the accompanying symbol as you plan your Symposia and/or Seminar schedule.

Track Overview
Each track is focused on providing information that is specific to a particular segment of the Expo audience. Read the following descriptions to identify the track that best addresses your needs and refer to the accompanying symbol as you plan your Symposia and/or Seminar schedule.
Buying a Franchise

This track is for those who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

Franchising Your Business

IIf you are thinking about expanding your current business through franchising or seeking professional guidance, this track will provide the opportunity to learn from experts in this field.

Three Party Franchising

Learn about master franchising, subfranchising and area representative franchising in this track which explores the advantages of a level of middle management in the franchise system structure.

Franchisors Seeking Growth Domestically and Internationally

As franchising continues to grow within the United States, the time is ripe for franchisors to explore expansion. This track will explain the crucial business and legal considerations that may affect where and when franchisors should go and how to operate most effectively.

Franquiciando para el Mercado Hispanoamericano
       (Franchising for the Hispanic Market)


Los negocios cuyos dueños son grupos minoritarious crecen en una razón seis veces mayor que los retates negocios. Este seminario discutirá cómo hacer negocios en los Estados Unidos dirigido a la comunidad hispana. (Minority-owned businesses are growing at a rate six times greater than all business startups. This track will address how to do business in the United States for the Hispanic community.)